About Us

Ethnity is a user experience research company based in India. We love working with forward-thinking companies to design user-centric products and services. We help our clients understand user needs, behaviour, environment and challenges. We apply a mix of methodologies and best practices to provide clear, actionable recommendations that deliver business results.

We focus intensively on user experience research to ensure user experiences are useful, usable, safe and satisfying. We work with next-generation technology: websites, mobile apps, wearables and other digital products.

Atul Verma
Atul VermaFounder/ UX Research Lead
Atul Verma holds a masters degree in Design & Research from National Institute of Fashion Technology. He comes from a diverse background of Design and Engineering with experience of working in startups as well as large organisations such as Samsung Electronics, IndiaMart & HCL.
Today, Atul works closely with clients helping them create user-centric products and services. He is actively involved in research, storytelling, brainstorming and sketching.

Recognised UX Practitioners

We deliver user experience services in a wide range of languages, cultures and technologies using our expanding team of Recognised Practitioners.

We are able to offer our client high quality deliverables, a single point of multi- regional research management and more comprehensive pricing.

Here are a few of our Recognised UX Practitioners

Meet Shah
Meet ShahRecognised Practitioner - Mumbai
Meet is Product Designer and UX Researcher based in India, providing UX related services across multiple domains to start-ups and companies. Being from a Comp-Sci background and having development experience helps him understand technology better; therefore, he crafts delightful yet meaningful digital experiences. Rapid prototyping using UXPin for the real-time product experience is Meet’s one of the key skills.
Syiam Dhingra
Syiam DhingraRecognised Practitioner - Delhi
Syiam is a researcher and a designer based out of India. He holds a master’s degree in Human Centred Design.
He believes that research is an integral part of a design process and at multiple stages during the design journey.
In the past he has applied different research and design methodologies such as interaction design research, service design thinking, embodied interaction, design anthropology during academic courses and working with industry.
Bashireddy Saikumarreddy
Bashireddy SaikumarreddyRecognised Practitioner - Hyderabad
Bashireddy is a UX researcher based in Hyderabad. He analyses actual consumer behaviour and form data-driven insights to address the needs of these users. He give special attention to consumer needs and pain points.
He was trained in a Design School and holds experience of consulting various startups in Hyderabad region.

How we do it

We provide genuine user insights that improves user engagement and increases conversion rate

Our Services

We provide research services across India to help clients create innovative and easy to use products and services.

Get in Touch

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