Ethnity is a user experience research company based in India. We love working with forward-thinking companies to design user-centric products and services. We help our clients understand user needs, behaviour, environment and challenges. We apply a mix of methodologies and best practices to provide clear, actionable recommendations that deliver business results.

We focus intensively on user experience research to ensure user experiences are useful, usable, safe and satisfying. We work with next-generation technology: websites, mobile apps, wearables and other digital products.